Recent surveys suggest that 3.5 billion people, or about 45 percent of the population, interacts on social media each day. This number is heavily skewed toward younger users, but half of all “Baby Boomers” use social media on a regular basis. This type of interaction is unlike anything society has ever seen and has the potential to reach a vast audience in a very short space of time.
Have you ever wondered what the “big deal” is about SEO? Perhaps you have heard that term thrown around and questioned why everyone seems to be so concerned about it. After all, if you create a strong, engaging website and offer your products for sale, won’t your customers naturally find you? Unfortunately, the answer is often “no.” This is not because your website is not engaging or dynamic, but because of that troublesome thing called “SEO.”
Almost daily, we see examples in the press of companies that have gotten themselves into trouble through their use of social media. Whether it is a controversial Twitter post, a Facebook contest that ended with unsatisfied patrons, or a blog post with incorrect information, companies are finding out that social media can be a great tool when used wisely, and a dangerous one when used improperly.
If you are a law firm or other business suffering in the doldrums of the dreaded “second page” of Google search results, you probably already know that traffic is slow to nonexistent for your website. However, you may be unsure how to boost traffic and help visitors find your website. At Caldiatech, we believe in attacking this problem by looking at several factors that impact the number and type of visitors to your site. We don’t just want to boost your numbers; we want to make sure that the people finding your website are the ones you want to engage—in other words, potential clients.
Having a website for your business is no longer enough.
These days, business owners know that an online presence is absolutely necessary. But how can you be sure that your website is getting traction? In order to be truly effective, you need to fight for your spot on Google’s front page search results.
Where’s the first place you turn when looking to hire a new service? If you’re like the majority of Americans, your answer is probably “online.”
The same goes for any and all potential clients for your law firm. When in need of legal representation, you can be sure that people will almost always Google “law firms near me” before making a decision, so you need to be represented.
The challenge? Almost every other law firm is aware of this. As if the legal field wasn’t competitive enough already, now there is the online SEO space to battle over.
If you are like most attorneys, you have been encouraged by colleagues and advertisers to add a blog to your website, but perhaps you never really considered it a useful way to enhance your firm’s business. After all, blogging takes time and effort. Is it really worth it to add a blog to your legal website?
Blogging can be a feature of your website that accomplishes several simultaneous goals, but it must be done correctly with attention to SEO conventions, link, and keyword saturation, and proper keyword usage. Without these details, your blog is unlikely to help you grow your business or lead potential clients to your door. Because blogging is an investment, you naturally want to know what it can do for you before you invest time and budget into the process.
There’s no shortage of competition in the legal world. People are always in need of legal representation, and they have plenty of law firms to choose from.
Your law firm may be the perfect fit for a client’s needs, but you need to be discovered before you can prove that. In the past, advertising, billboards, and television commercials were an effective way for law firms to recruit new clients. But now, with everyone’s attention predominantly online, your law firm needs to have a strong SEO strategy to be discovered.
Search engine optimization, or SEO, is one of the most important pieces of the puzzle when it comes to a business’s online presence. These days, the vast majority of people turn to search engines when looking to hire a service or patronize a business. Because of this, prioritizing your appearance in search results is especially important. The concept is simple: help your website climb up the ranks in search results, get more visibility and web traffic, and thus more business.
Building a website was once a challenging and labor-intensive process. You had to start from scratch and have extensive coding knowledge in order to make even the simplest web page. There was nowhere near as many resources as there are today! Now, there are numerous free services that can do the hard work for you, allowing you to whip together a stunning, professional website within a matter of minutes.
While there are many options to choose from, one of the major website-making services is WordPress.